How to Write for Your Instagram posts

Instagram is the reference social network for many users, a platform that is mainly focused on visual content, but in which text content is also very important. Despite the fact that many people do not give it the attention it deserves, it is really necessary to create adequate texts that complement images and videos.

Writing for an Instagram post may seem like a very simple thing to do, but making it relevant and engaging isn't all that easy. For this reason we are going to give you some tips so that you can learn to create photo captions for your publications that are really attractive.

If you are interested, keep reading because we are going to give you information that can be really useful.

Texts on Instagram

A good image does not need large texts or at least many people assure it. In part, they may be somewhat right, but really, on social networks,  the use of words is essential to convey a specific message  .

Although it is true that the image must be attractive to capture the user's attention, it must be complemented by good text that accompanies and reinforces it. In fact, brands have begun to work hard on this aspect to try to take advantage of the advantages it has in terms of positioning, visibility and reach of their social networks.

Despite what you may think, the text has great importance and weight in Instagram posts , a social network in which the visual prevails. Through the text, what is sought is to explain the visual content and complement it, in addition to encouraging users to interact, which makes the content more attractive and more widely shared.

Tips for writing a good text on Instagram

The best way to complement a visual content is through the caption of the publication, taking into account these basic tips:

Attraction with the image or video

First of all, it must be clear that Instagram is a social network that stands out for its visual content, so it is very important that you capture the attention of your potential users with the photo or video. Once you have managed to capture it, it will be then when you can invite them to read more information about it in the description of the photograph.

If you publish visual content that may be interesting to them, they will be more likely to go to the caption for more information.

Highlight the most important thing at the beginning

When writing, you must keep in mind that you must start with the most important thing. That is, you should take advantage of the first lines to comment on the most important aspects of your publication.

Instagram allows you to make captions of up to 300 words, but you should not fall into the mistake of extending yourself too much so as not to contribute anything to the reader. It is important that you try to be brief and concise, and that from the beginning you highlight those aspects of greatest relevance to the user who is viewing the post on the well-known social platform.

Adaptation of the brand language to the social network

Each social network has its own tonality when it comes to talking about its language, with Instagram being one that should bet on a more relaxed and fun tone, and should seek an authentic, human and friendly side for any brand.

This means that you can put aside the formal content and it is advisable that your language be cheerful, that you make jokes, jokes and that you try to interact in a relaxed way with your Instagram followers UK.

Calls to action

It is important that when writing on Instagram you try to stimulate user action, always naturally to try to avoid a purely commercial side.

These calls to action (Call to Action - CTA), can be used to invite users to like if they liked the content or to share it on their Instagram Stories so that their friends can also be informed about that content or your account. In addition, you can also interact with them through programs, create contests, etc.

A call to action with publications is very easy to do naturally, since phrases in which you invite to tag a friend, who double-click on the screen if they like the content, etc., can have good results in the publications.

Limited use of hashtags

The hashtags or labels are very important in social networks, because through them can find many users. However, you have to be careful with them. Instagram allows you to add up to 30 hashtags per post, but this does not imply that you have to use all of them.

In fact, the most recommended is that you use between 5 and 8 hashtags and that these are relevant and, of course, be related to the published content. You should not make the mistake of choosing them for their popularity, since you will hardly be able to attract people passionate about soccer who are looking for play publications with a publication dedicated to origami, for example.